The Complete Guide to Consumer Behavior Flashcards
Consumer behavior sits at the intersection of psychology, sociology, and marketing. Understanding why people buy—from the internal motivations that drive need recognition to the social influences that shape brand preferences—is essential for marketers, product managers, and business strategists alike.
Why Marketing Students Need Consumer Behavior Flashcards
Consumer behavior courses pack in dozens of theories, models, and psychological concepts. From Maslow's hierarchy to the elaboration likelihood model, from cognitive dissonance to reference group influence—you need to master both the theory and its marketing applications:
- Psychological theories: Motivation, perception, learning, attitudes—and how marketers leverage each
- Decision process stages: Need recognition, information search, evaluation, purchase, post-purchase behavior
- Social influences: Reference groups, opinion leaders, family, culture—and their marketing implications
Creating Marketing-Application Cards
The best consumer behavior flashcards connect theory to brand examples. Exams often ask you to apply concepts to real marketing scenarios:
Theory card: "Define selective attention" → "Consumers' tendency to filter information based on relevance to their needs and interests"
Application card: "How does Apple use the ELM's central route?" → "Detailed spec comparisons, feature explanations for high-involvement tech purchases"
Case card: "What cognitive dissonance reduction strategy does Amazon's return policy address?" → "Reduces post-purchase anxiety by making reversal easy, encouraging initial purchase"
Organizing Your Consumer Behavior Deck
- Consumer Decision Process: All 5 stages with variations for different involvement levels (30-40 cards)
- Motivation & Needs: Maslow, Freud, motivational research, involvement (25-35 cards)
- Perception & Learning: Selective processes, conditioning, cognitive learning (30-40 cards)
- Attitudes & Persuasion: Attitude models, ELM, attitude change strategies (30-40 cards)
- Social Influences: Reference groups, family, culture, subcultures (35-45 cards)
LectureScribe captures the specific brand examples and case studies your professor discusses, creating flashcards that match your course's approach to consumer behavior.