Marketing at Emory University

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Marketing Principles

What are the 4 P's of Marketing?

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ANSWER

Product: what you sell (features, quality, branding). Price: what customers pay (pricing strategy, discounts). Place: where/how it's distributed (channels, locations). Promotion: how you communicate value (advertising, PR, sales). Together they form the marketing mix — the tactical toolkit for reaching target markets.

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Marketing Courses at Emory University

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Marketing Principles

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Consumer Behavior

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Digital Marketing

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Brand Management

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Marketing Research

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Social Media Marketing

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International Marketing

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Sales Management

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Advertising

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