About Anthropology
Anthropology is the holistic study of humanity - our biology, cultures, societies, and evolution across time and space. It asks: what does it mean to be human? How do human societies vary and what do they share?
The field includes cultural anthropology (studying living cultures), archaeology (studying past societies through material remains), biological anthropology (studying human evolution and biology), and linguistic anthropology (studying language in cultural context).
Anthropology's distinctive method is ethnography - immersive fieldwork that seeks to understand cultures from the inside. This approach reveals how different societies organize life, make meaning, and adapt to challenges.
Understanding human diversity helps us recognize both the variety of human possibilities and the commonalities that unite us. Anthropological thinking is valuable for working across cultures, understanding consumer behavior, designing inclusive products, and addressing global challenges.
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